To say that women’s sport in North America is thriving is an understatement. The question, now, is how these leagues can sustain and build upon their success.
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Articles on Professional sports franchises
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The rise of sports betting, fuelled by the proliferation of online platforms and the legalization of gambling in many areas, has brought new complexities to the world of sports.
Attention is a limited resource and the sports leagues face a long list of competing choices for viewers. The NBA is trying to pull in more viewers this year with its new In-Season Tournament.
The Ottawa Senators’ bidding war has important lessons about speculation and financialization in pro sports.
Top contributors
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Associate Professor of Communication and Media Studies, Carleton University
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Associate Professor, Sport Management, Brock University
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Associate professor, Department of Kinesiology, University of Windsor
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Associate Professor in Sport Management, Brock University
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Professor of Sport Business, Toronto Metropolitan University
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Senior Director of Research, Future of Sport Lab, Toronto Metropolitan University
