Academics behaving badly? Universities and online reputations

Trying to control your reputation online is a bit like trying to clean up wee in a toddler pool. You are much more likely to get your hands dirty than achieve any kind of meaningful damage control. Many universities in Australia are trying to define what is acceptable – and unacceptable – for their…

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Academics freedom and university reputations are being tested online. Academic image from www.shutterstock.com

Trying to control your reputation online is a bit like trying to clean up wee in a toddler pool. You are much more likely to get your hands dirty than achieve any kind of meaningful damage control.

Many universities in Australia are trying to define what is acceptable – and unacceptable – for their staff members to say online. Academics too, are exploring the boundaries between expression of academic freedom and the obligation to their institutions in an age when anything you say or write can be easily posted online.

A number of high-profile cases of academic trouble in cyberspace has prompted universities to try and protect their reputations. But often their reactions and policies are just making matters worse.

Damage control

The latest example is the case of an adjunct academic, Jim Nicholls, who was apparently sacked from the University of New England for writing a satirical poem. Nicholls wrote the poem to cheer up a fellow staff member, Jan-Piet Knijff, who had just been sacked. It is unclear whether the poem was ever intended by its author to become public, but trouble started when Knijff posted it online.

Another staff member took offence at the contents and demanded its removal. Despite Knijff taking the poem down, Mr Nicholls, who had been working as a largely unpaid adjunct for some years, was shown the door on the grounds that the poem bought UNE management into disrepute.

But this most recent case is one of many where an academic’s personal opinions or activity online has caused trouble for their institution. Last year, then head of RMIT University’s School of Art, Professor Elizabeth Grierson, brought a cyberstalking case against a former staff member, Steve Cox. The case backfired, with Professor Grierson being ordered to stay away from Cox’s Facebook page for 20 years.

A couple of weeks ago Monash University stood down a staff member in a complicated “trolling” incident involving the presenter from Australia’s Next Top Model. The Monash staff member was accused of making some unsavoury comments from an anonymous Twitter account. The staff member was not saved by the fact that the account was anonymous and did not mention any connection with the university.

Unintended consequences

These days universities need to think about how an incident like Jim Nicholls' might be summarised in 140 characters or less. In this case, the tweet might go something like this: “Dude writes a poem, gets fired”.

As, John Gilmore, one of the founders of the Electronic Frontier foundation once famously said, “The Net interprets censorship as damage and routes around it”. The story about UNE management clamping down harshly on an employee is likely to travel much further than the poem could have travelled by itself, even if it stayed on the internet forever.

This kind of internet publicity problem has been called “The Streisand effect”. The phrase was coined after legendary singer Babra Steisand tried to stop photographs of her cliff-top residence being published in a public archive of coastal erosion in California.

As the case progressed it was revealed that the offending photographs, which had been published in a set of 12,000 similar shots, had only been downloaded six times before the case began; two of these downloads were by Streisand’s own attorneys. However, the publicity surrounding the case resulted in nearly half a million downloads of photos in the first month the case was in court.

Instead of preserving her privacy, Streisand spent a reputed $50 million dollars to create entirely the opposite effect.

Turn the other cheek?

These cases raise some interesting questions. Should universities just ignore academics trolling, misbehaving or merely being cheeky online? Should academics always be able to freely criticise their institutions, or their colleagues, in public, on the grounds of academic freedom? I’m not sure.

I’m against using the academic freedom argument to justify behaviour that is rude, bullying or otherwise socially unacceptable. Likewise not using your real name should be no defence against such behaviour; hiding behind anonymity is the refuge of cowards.

That being said, there’s a difference between bullying and satire. While I have sympathy with what the universities are trying to achieve in their policies, I wonder if much of this effort is misplaced.

If you want to control your reputation on the internet, it’s far better to concentrate on learning how to react well to public criticism. If universities wish to attract the best minds, they should work on creating the appearance of being tolerant workplaces which encourage vigorous discussion and the exchange of ideas – even if they don’t always agree with them.

There’s a lesson here for academics too. Nothing – not even a funny poem between friends – is private when just about everyone carries a publishing platform in their pocket. Expect to be tweeted when you give a lecture; don’t put anything in an email that you wouldn’t be happy to appear on a webpage, or have read aloud to the Vice-Chancellor. And next time you feel like having a whinge about the university, or a colleague, pick up the phone and make a coffee date. It’s safer.

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12 Comments sorted by

  1. Gil Hardwick

    Anthropologist

    Rather than "turn the other cheek", the better option might be for some of these people to simply grow up finally.

    I speak with authority, being the first person ever to be convicted of 'Internet defamation' in a now notorious case of not only gross abuse of due process in law, but patently incorrect judgement that drew sharp criticism from Law faculties around the Common Law world.

    Then again, yet another raid on my house over a second Internet setup, itself plastered all over the Internet…

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  2. Geoff Taylor

    Consultant

    Aren't we entitled to a better simile Inger?

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  3. Dale Reardon

    logged in via Twitter

    Hi,

    Great thoughts as usual Inger.

    Having worked for the Commonwealth Public Service their rules are far more restrictive and they are years behind the real world in terms of communication and they certainly don't let you have your own opinion on anything.

    Universities are no worse than any other big organisation.

    However I think academics should be able to have their own opinions and differ from their employer.

    Dale.

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  4. Guy Curtis

    Senior Lecturer at School of Psychology and Exercise Science, Murdoch University

    I think it is important universities to have public comment policies for their academic staff and research students, as these can set clear guidelines and boundaries for understanding where the demarcation and overlap are between public and private comments. Such policies should not limit freedom of speech any more than it is already limited by rules relating to things such as defamation, vilification, harassment and the like. As long as these policies are clear and reasonably applied they are helpful…

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  5. Dania Ng

    Retired factory worker

    Fantastic piece of work, thanks Inger for illuminating an area of much uncertainty for academics. Unfortunately, being an academic is not what it used to be - your university does not see you as an academic first, but as an employee. Managerialism has well and truly colonised the academe, and a tenure means absolutely nothing nowadays. Heck, if a student evaluation survey can get you fired, or if writing a poem gets you kicked from an adjunct position, then what chance one has if, as a last resort…

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  6. Steve Cox

    logged in via Facebook

    As a person mentioned in this article I would just like to clarify a point. I had worked at RMIT Visual Art for 12 years. In 2010 I joined the Fine Art students in complaining that their course was no longer recognised overseas. I considered this morally wrong and I felt I had a duty of care to my students to rectify this. RMIT told me to stop commenting and asking questions about this. When I continued to speak on my students' behalf I was sacked for 'severe misdemeanor'. And because I then took…

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    1. Dania Ng

      Retired factory worker

      In reply to Steve Cox

      Thanks for sharing this, Steve. It sounds awful, and it also appears a serious case of workplace bullying (which is rife in the academia nowadays). I sincerely hope things are better for you now - the court decision must have lifted a huge weight off your shoulders.

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  7. Gavin Moodie

    logged in via LinkedIn

    I agree with Guy Curtis

    All that is needed is for universities to update their public comment policies.

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  8. rory robertson

    rory robertson is a Friend of The Conversation.

    former fattie

    Thanks for your piece, Inger. In my opinion, the best approach for managing reputations online is pretty much the same as for managing reputations in everyday life. Simply sticking to the facts - and correcting any mistakes online as elsewhere once they become apparent - is the key to maintaining reputations as competent academics/researchers/analysts/commentators.

    One way for reputational problems to develop is for simple but serious errors to drive spectacularly false conclusions published…

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  9. NAJ Taylor

    logged in via Twitter

    I especially like the bit about Barbra Streisand, although you spell it, “Babra Steisand”.

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  10. Ryan Creighton

    President

    i was sacked from a community college a few years back for writing a set of articles critical of Ontario colleges, which are largely just diploma mills that cast an extremely wide intake net to "teach" fun and attractive subjects (video games, fashion design), and flood the market with far more hopeful, delusional grads than an industry can possibly accommodate. The Dean was doing vanity searches on her school's name and found my articles.

    http://www.untoldentertainment.com/blog/2010/02/18/whats

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