Ads won’t always help

When a consumer dislikes a company, advertisements that try and convince them the company is good only furthers the dislike.

Research from the University of Melbourne found that the ads of disliked companies are consider ‘sinister’ and ‘deviant’ by consumers. “Spending thousands to turn things around may actually just make things worse” said researcher Dr Coker.

People form their attitudes towards particular brands through social media forums rather than conventional marketing.

Read more at University of Melbourne