AFL games saturated with gambling advertising

A new study has investigated the amount of advertising for sports betting products and services shown during AFL games.

Researches looked at all games from Round 12 of the 2011 AFL Premiership Season.

They found an average of 58.5 advertising ‘episodes’ per live match, and 50.5 ‘episodes’ per match during televised broadcasts.

One of the key findings of the study was the extent to which advertising is embedded within the match.

“In many cases, we’re seeing dynamic sports betting advertising filling spaces that would traditionally have been free of gambling advertising. It is becoming difficult for fans to avoid these advertisements,” Dr Samantha Thomas said.

Read more at Monash University