Articles on Branding

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Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April. (AP Photo/Don Ryan)

‘Where’s the weed?’ Branding is essential for cannabis companies

There's a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Tourists play slot machines at the Paris Las Vegas hotel and casino in Las Vegas, Nevada. Jae C. Hong/AP Photo

In Las Vegas, excess and fantasy bleed into tragedy

Excessive indulgence is the city’s unifying theme. It’s also a way to end your life. Just ask Stephen Paddock.
The Hermès building in Tokyo, designed by Renzo Piano (Ginza 5, Chuo-ku, Tokyo). Naoya Fujii/Visual Hunt

Hermès: behind the scenes of the French luxury gem

Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Me and my brand. Christian Gertenbach

Brand perception and personal names

Brands affect how products are perceived. The same is true of our names, making them our personal brands.
Tobacco companies are adapting to Australia’s plain packaging laws by lowering prices and changing their marketing strategies. Chris Wattie/Reuters

How the tobacco industry is gaming Australian health regulations

Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.

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