Charging consumers different prices for the same service is actually a very common practice called "price discrimination".
As companies strive to take advantage of the selfie phenomenon, they're also realizing that consumers' self-portraits constitute a whole new form of brand co-creation.
The cosy relationship between big sporting events and alcohol brands flexes too much muscle – and young people are suffering for it.
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
Facing international competition to attract people, jobs and firms, cities are branding themselves. But to succeed they must identify key values and address the question of identity.
Who's really running this famous race?
A significant portion of small business failures are caused by branding mistakes and owners who don't understand the importance of branding. Here are the common mistakes.
Businesses were top dog when it came to branding but popular politics show there's a new player in town.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
Sell-out product 'drops' are the new way that brands get millennials hooked on their goods.
How did K come to be used more often in brand names than would be expected by chance?
In part two of our podcast on rebooting, we explore what would happen if humanity was wiped out, take a look at a political comeback in France, and get a taste of a revamped US institution.
If your city has a team with a Native American mascot, you're more likely to hold stereotypical views of Native people.
Companies seem obsessed these days with getting you to 'like' them. But what does that really mean?
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
The doping scandal has dragged the Olympic brand through the mud – and making it shine again will be no easy task.
The IOC is incredibly protective of the Olympic brand. The rings, Rio 2016, and even the flame are all heavily guarded.
Advertising complaints hit 37,000 in the UK last year, but companies keep chancing their arm.
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Pope Francis' mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.