Twitters experiment with 280 characters bears a remarkable resemble to the time Coca Cola changed its formula. That didn’t end well.
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Articles on Coca-Cola
Displaying 21 - 40 of 46 articles
Once investors put their shoulders to the wheel, everything changes.
A recent study found Australian soft drinks had higher concentrations of glucose than US soft drinks, which had more fructose. Does this mean Australian drinks are worse for health than US drinks?
Charging consumers different prices for the same service is actually a very common practice called “price discrimination”.
A significant portion of small business failures are caused by branding mistakes and owners who don’t understand the importance of branding. Here are the common mistakes.
Uber’s ‘retreat’ from China has led to soul-searching about whether the country is worth it. Don’t tell that to Coca-Cola and GM, however, which have found great success in the People’s Republic.
Welcome to the world of cloths and materials that change depending on your mood.
It costs multiple millions to sponsor a global sports event. Why bother when non-sponsors cleverly associate themselves for next to nothing?
Scientists have found a way to encrypt messages using common chemicals such as cola and mouthwash.
It’s time for Australia to follow the UK’s lead and increase the price of sugary drinks.
The food on our tables is central to the #COP21 debate and any Paris agreement must help build a system that moves us a long way from our current habits.
Celebrity chef Jamie Oliver’s campaign to introduce a sugar tax on fizzy drinks and snacks has been gaining momentum. Oliver has a history of trying to persuade the British public to eat more healthily…
From deciding when and what to eat to how much food you actually put on your plate, the average person makes over 200 food-related decisions each day, most of which are automatic.
The latest dubious tactic of global soft-drink giant Coca-Cola has now been revealed for what it is - a move by an industry with a threatened financial future to confuse science, policy and the public…
One of the biggest ironies in the history of bottled water is the role that the soft drinks industry has had in its growth.
Four decades after South Australia’s container deposit scheme began, New South Wales has finally overcome industry resistance and launched its own. Could the rest of the country now follow suit?
When it was announced last year that Coca-Cola had agreed a two-year sponsorship deal with the owners of the London Eye, the general manager of the company’s UK and Ireland operations said the sponsorship…
Coca-Cola has announced it will launch its newest soft drink in the Australian market in April 2015. Strongly promoted as “healthy” Coke elsewhere, Coca-Cola Life may do more to improve the company’s finances…
Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is…
On Saturday night, just hours before the latest quarter-finals of the World Cup, viewers watching SBS World News were exposed to over two and a half minutes of marketing for Coca-Cola. And that’s not even…
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