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Articles on Corporate Activism

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A ‘Black Lives Matter’ billboard hangs above a Modell’s in New York. Timothy A. Clary/AFP via Getty Images

Corporate activism is more than a marketing gimmick

Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.
Though Qantas chief executive Alan Joyce might be outspoken on some progressive issues, he supports the system that pays him 300 times that of the average Australian. Mick Tsikas/AAP

Swollen executive pay packets reveal the limits of corporate activism

The phoney debate about corporate activism distracts from the need for a debate about inequality.
Gillette backed up its campaign by US$3 million in charitable donations, but the brand has been criticised for appropriating the #MeToo movement. Proctor & Gamble

Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity

Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
While some CEOs have been critical of Trump and his policies, most have tried to stay neutral. Reuters/Carlos Barria.

Most CEOs aren’t abandoning neutrality on Trump – yet

Despite a growing list of reasons why business leaders might oppose the president or his policies, more than two-thirds have remained steadfastly neutral.

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