Hillary Clinton may have lost to Donald Trump because she bought the wrong kind of ads.
TV has long been the golden goose of political advertising – the one who spends the most wins. That's over, and it's a new era of digital advertising. No one's done it better than Donald Trump.
Larger-than-life advertising is nothing new for our cities – this billboard is at the corner of Flinders and Elizabeth streets in Melbourne.
Both Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn't new. In fact, it's almost as old as our cities.
Doth the CEO protest too much?
AP Photo/Andrew Harnik
Facebook has been acting irresponsibly and selfishly, and promising to do better without actually improving. But that's not the whole story: The company has some positive qualities, too.
To get out of the digital advertising quagmire, the only way is (business) ethics.
Facebook and Google already face a legal complaint in the wake of the new data protection law, but the most precious data still isn't covered.
Sometimes it’s not clear to the consumer how Google search results come about, and what they show.
The ACCC’s inquiry into digital platforms should make it easier for users to identify advertising on Google.
The American people used to get more information in common.
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
Google and Facebook are wiping out other digital advertisers.
For advertisers, media content is becoming less important than personal information.
What’s not to like?
Thumbs Up via www.shutterstock.com
Companies seem obsessed these days with getting you to 'like' them. But what does that really mean?
Do advertisers know us better than we know ourselves?
Fingerprint via www.shutterstock.com
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Calvin Klein is known for its especially sexy ads.
Studies show sexualized advertising often isn't effective, and may even have adverse consequences for the product being promoted.
It’s a shame the adverts aren’t displaying a real product. Bahio would’ve won over a mesmerised customer.
M&C Saatchi's new development signifies the dawn of a new age of real-time responsive advertising
Many Facebook users view ads as a violation of their personal space.
'laptop' via www.shutterstock.com
Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
Budweiser hopes this little guy continues to win hearts.
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
Internet users are increasingly rejecting the advertisements used by social networks, even as those ads get ever more sophisticated.
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
Buying something through Facebook? Now the online giant knows if you did it on your computer or phone.
Facebook today unveiled the latest weapon in its digital arsenal: cross-device tracking capability. This enables advertisers to track individuals’ usage behaviours between devices. This means that your…