Unlike manufacturing, craft involves risk and unpredictability.
Image sourced from Shutterstock.com
In a bid to capitalise on the “artisanal” trend, fast food companies are craft-washing their mass produced products.
Despite the dominance of Coles and Woolworths, consumers are still choosing to buy their fresh food at local fruit and vegetable shops and farmers’ markets.
Sarah Joy/Flickr
Coles and Woolworths’ representation of “fresh” and “local” food reflects heightened interest among consumers about these values. But they also contributes to concerns about the supply chain.
Fast food philanthropy helps food marketers build a halo around their brand.
Image sourced from Shutterstock.com
Corporate philanthropy is not simply altruism by another name - it’s being used by fast food giants to boost the bottom line.
Are our pets becoming captive to an industry that is harming them?
Stephen Bowler/Flickr
It’s no coincidence that “big food” is moving in on pet food.
People queue outside the first KFC restaurant in Yangon, Myanmar, which opened last month.
Nyein Chan Naing/EPA/AAP
By bidding the price of unhealthy food down, fast food marketers are normalising everyday consumption.
Not so golden?
Brendan McDermid/Reuters
Fast food giant McDonald’s has been feeling the impact of reduced sales, but a look at the broader sector shows unhealthy food is still going strong.