Articles on Gender stereotypes

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Sexualised images of women persist in sport media, despite the changing demographics of fans. Srdjan Suki/EPA

Why stereotypes of sexy women fans persist at the World Cup

Women now make up a sizeable share of football audiences, but unless decked out in short shorts and cropped jerseys, they are barely visible in the media.
With strong female leads such as Rey, Star Wars merchandise has tended to be sold in its own ‘destination’ section of stores rather than gendered toy aisles.

Beyond pink and blue: the quiet rise of gender-neutral toys

Ken dolls with a 'man bun'. Female superhero action figures. At long last, the gendered distinctions of the pink and blue toy aisles are starting to break down.
In the recent wave of sexual assault allegations, men tend to only appear as active perpetrators. But the landscape of sex in American culture is more nuanced. Arden_Panikk/Shutterstock.com

What about young men who are having unwanted sex?

Even though they weren't particularly interested in having sex, fear of ridicule and insecurities tugged at many of the young men the author spoke with.
Introspection won’t necessarily reveal what’s going on in there. Photo by Septian simon on Unsplash

Measuring the implicit biases we may not even be aware we have

Prejudice and stereotypes are part of why social inequality persists. Social scientists use tests to measure the implicit biases people harbor and see how much they relate to actions.
The problem with the This Girl Can campaign is that the male gaze remains dominant, internalised as self-perception. This Girl Can/Sport England

This Girl Can(‘t)? Campaign simply reworks 'sex sells’ approach

While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.
Students of both genders carry around stereotypes about school achievement. Children image via www.shutterstock.com.

Stereotypes can hold boys back in school, too

Recent research raised concerns about girls' stereotypes on their gender's lack of 'brilliance.' But an overlooked finding suggests boys also hold hindering stereotypes about themselves in school.

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