The trend of mixing social and commercial goals has been a long time coming.
Many in Australia look to the use of the referendum in Ireland as an example of how its marriage equality debate might be resolved. But what worked well in Ireland might be very damaging in Australia.
Putting a human rights issue to a national vote is a crude means of legalising same-sex marriage.
Often it has been Ireland’s writers and artists that have called out the hopes and failures of national politics, holding the polity to account in the culture.
A vote in favour of marriage equality in Northern Ireland was stymied by a mechanism designed to protect minorities.
Ireland voted Yes to marriage equality in May – can Northern Ireland pick up the baton?
Same-sex marriage is about state recognition of the union between two people and is a political issue. Religious belief can apply in a church and in individual decisions, but not to a secular state.
The impact of Ireland's affirmative vote on marriage equality is getting attention from all around the world. Will the result create a "social revolution" as some are suggesting?
As that famous Irish poet W. B. Yeats put it; all has changed, changed utterly.
While Ireland's pro-marriage equality campaign is leading in the polls, the gap has narrowed ahead of Friday's vote. And history shows that Irish referendums can be far closer than the polls predict.
Let's hope Ireland votes Yes, but the government could have made sure marriage equality happened years ago.
Gay marriage opponents argue that children need a mother and a father. The law says otherwise.
The Catholic Church's calls to protect children are falling on deaf ears after years of abuse scandals.
Everything you need to know about the same sex marriage referendum.
Support for equal marriage rights in Ireland and Australia is remarkably similar: 71% in Ireland and 72% in Australia. The key difference is that Australian politicians are choosing not to listen.