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Time-limited offers leverage risk-aversion. That is, the more you dislike risk, the more likely it is you will take the bait and buy now. www.shutterstock.com

Must end soon! But not too soon! The catch in time-limited sales tactics

Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.

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