It never ends.
A host of spaces that were once immune to commercial intrusion – from parks to our friendships – are now being infiltrated by advertisers. Are we being enslaved by a 'merciless master'?
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
Facing international competition to attract people, jobs and firms, cities are branding themselves. But to succeed they must identify key values and address the question of identity.
Trust is hard to win back once lost.
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Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here's a good place to start.
But standards of service are so low across the US airline industry that United may well get away with it.
Mapping a face is the starting point.
Computers are getting better at identifying people's faces, and while that can be helpful as well as worrisome. To properly understand the legal and privacy ramifications, we need to know how facial recognition technology works.
A significant portion of small business failures are caused by branding mistakes and owners who don't understand the importance of branding. Here are the common mistakes.
It's all about controlling the yuck factor.
Today’s advertising executives must get familiar with new technology like Bitcoin and blockchain before they are left behind.
The blockchain isn't just for Bitcoin transactions. Advertisers can no longer ignore blockchain's huge implications for the world of marketing.
The new/old Nokia 3310 revealed at this month’s Mobile World Congress in Barcelona, Spain.
Nokia's decision to revise an old mobile phone classic should appeal to a movement of people who prefer to play with the older technologies.
Businesses were top dog when it came to branding but popular politics show there's a new player in town.
Australian sport may only account for 1.6% of total household spend, but its macro impact on the economy is strong.
Australian sport will never have the commercial clout to bring the economy out of recession or solve a regional unemployment problem. But it is more than a fringe player in the economic game.
Marketing can lead you astray.
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New research shows how marketers get away with making their food look and sound healthier than it really is.
From women in the kitchen to Santa’s huge ego, Christmas ads are still ridden with conservative gender messaging.
Once you start, you can’t stop.
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By getting young women hooked before they've even formed wrinkles, Botox peddlers have realized they can enlist them in a lifetime of treatment.
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More than 95% of industrial diamonds are synthetic so why aren't more people using them in engagement rings?
Viral marketing in the making.
John Lewis' Christmas ad is highly anticipated and guaranteed to get Britain spending.
Tobacco companies are adapting to Australia’s plain packaging laws by lowering prices and changing their marketing strategies.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
Oprah’s endorsement of Barack Obama in the 2008 presidential race was arguably the most successful celebrity endorsement in history.
Both Hillary Clinton and Donald Trump have been endorsed by an army of celebrity supporters.
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As a remedy to rampant consumerism and the throwaway culture of fast-fashion, a few clothing brands actively encourage their customers to buy less.