Print advertising increasingly makes use of linguistic and visual syneasthesia to create multisensory experiences.
Academic rigour, journalistic flair
Articles on Marketing
Displaying 181 - 200 of 419 articles
Provincially owned cannabis retailers have a lot to do before cannabis goes on sale in Canada on Oct 17.
Price discrimination is a strategy companies use to charge different prices to consumers for the same or similar product or service. How does it work?
Things and experiences that once seemed so enjoyable usually grow dull over time, something known as hedonic adaptation. Chopsticks offer one way to get some of that pleasure back.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
Is £26,000 on sausage rolls money well spent?
The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers’ values.
Google and Facebook reign supreme over digital advertising. Yet the Cambridge Analytica scandal, and when the effectiveness of this advertising seems limited, should we ban this model?
How Martin Sorrell built WPP from scratch into the world’s biggest marketing conglomerate.
Where and how do we learn to innovate? Our parents can’t teach us. Our bosses are trying to learn alongside us. Even post-secondary courses only provide us with the basics. Follow this recipe.
While often lumped with other European populist parties, Beppe Grillo’s M5S is a movement of activist fans mobilized by the messages of his “celebrity brand”.
The ongoing Facebook and Cambridge Analytica scandal has generated big headlines, but consumer and marketing research have long questioned the actual effectiveness of psychographic segmentation.
Some of New Zealand’s most trusted brands are implementing strategies that are misleading domestic consumers and risking their long-term brand reputation.
Some of the biggest names in the bottled water industry were originally spa towns that wealthy Europeans escaped to during the industrial revolution.
In psychology, we know people don’t always think through their decision-making in a rational and linear way when placed under situations of stress.
As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there’s an even bigger crisis of trust on the horizon.
Is brand awareness enough when the ads make you want to switch channel?
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
In competing with Canada’s black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments’ policy choices.
Job Board
-
Project Offier - Diversity & Inclusion
-
Senior Lecturer - Earth System Science
-
Sydney Horizon Educators (Identified)
-
Deputy Social Media Producer
-
Associate Professor, Occupational Therapy
Top contributors
-
Professor of Marketing, University of Birmingham
-
Lecturer, Research School of Management, Australian National University
-
Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
-
Professor of Sport and Geopolitical Economy, SKEMA Business School
-
Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Senior Lecturer in Marketing, University of Nottingham
-
Professor of Marketing, University of Southampton
-
Professor, University of Galway
-
Associate Professor, Operations Research, Brock University
-
Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
-
Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
-
Professor of Public Health Policy, Deakin University
-
Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
-
Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
