Lindeman’s Ben Ean Moselle was the ultimate wine for everyone in the 1970s. But as Australia grew wealthier, its fortunes faded in competition with other, ‘finer’ wines.
Winemakers call the ecological factors that define their product terroir. By redefining that idea to include history and social ties, New England craft brewers have grown an industry with local roots.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Until late November, Bali’s high economic dependence on tourism led its Tourism Board to dismiss the dangers of the Mount Agung volcano. This severely undermined the reputation of destination Bali..
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Research suggests one way to make the most out of challenge gifts from big donors.
There’s a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?