Since spawning a global craze, Pokémon Go has shed a third of its players, while downloads have dried up. What did the developers do wrong, and what can others learn about keeping gamers happy?
The minds of Pokemon trainers have been manipulated using basic behavioural science.
The spontaneous success of Pokémon Go shows how powerful internet memes can be.
‘Pokémon Go’ has the ability to make people wander around nature looking for fantasy creatures – but will this translate into people exploring real-life nature?