Pollsters must be as accurate as possible. How will they address the challenges revealed in the 2016 election, and other changes in the coming years?
From undetected late swings, to pollster 'herding'.
Swinburne political scientist Bryan Cranton looks at why so many experts got the US Election so wrong
By tracking emotive tweets in the three weeks prior to polling day, these researchers called the election better than most pollsters.
Given the failure of British polls to predict the outcome of Brexit, is it possible Donald Trump could produce a surprise result of even greater proportions?
Elected officials and the media are in cahoots. Both have succumbed to a two-party system that treats voters not as independent thinkers, but as blind partisans.
The polling industry struggled to predict the last British election, and referendums are even harder.
When public opinion is as split as it is on the EU referendum, pollsters struggle to get it right.
Sorry Boris, those with a bet at stake think we're staying put.