McDonald’s unexpectedly ended its worldwide sponsorship of the Olympics last month. Here Canadian gold medallist Alexandre Bilodeau gets a snack at the 2010 Vancouver Winter Games.
(THE CANADIAN PRESS/Scott White)
McDonald's recently ended a 40-year relationship with the Olympics. Was the decision based on the tarnished Olympic brand or were there other reasons?
The cosy relationship between big sporting events and alcohol brands flexes too much muscle – and young people are suffering for it.
Multiple ownerships, mega-transfers and a foot in the door at FIFA. Beijing's bid for football power is a challenge to world soccer.
What's holding disabled athletes back from getting more involved in fighting inequality?
The fight is on.
charnsitr / Shutterstock.com
As United and City go head-to-head in their first encounter of the football season, their rivalry reaches new levels on and off the pitch.
Official Olympics merch.
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
The open goal.
Your guide to how the French extravaganza compares to the other big events in sport.
Senior Queensland Police at the 2014 launch of the Stay on Track Outback road safety project, sponsored by Santos, Izuzu and others.
Queensland Police Service
The Queensland Police will now disclose all sponsorships, after a backlash over almost A$700,000 in unnamed donations. But what are the lessons from elsewhere about police and corporate donors?
Red eye at night…
When it was announced last year that Coca-Cola had agreed a two-year sponsorship deal with the owners of the London Eye, the general manager of the company’s UK and Ireland operations said the sponsorship…