A hit from Malcom Jenkins sidelined the Patriots’ Brandin Cooks for the night.
AP Photo/Tony Gutierrez
What happened after Brandin Cooks took a massive blow during Super Bowl LII helps explain why NFL's concussion crisis isn't killing the sport's popularity.
Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they’re reacting to the commercials that air.
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Patriots head coach Bill Belichick talks to players during a game against the New Orleans Saints on Sept. 17, 2017.
AP Photo/Butch Dill
According to a management scholar, a team's mindset and structure – not its stars – will often determine its success.
The Philadelphia Eagles’ defense has allowed only 33 points over its past four games.
AP Photo/Patrick Semansky
Does the Eagles' vaunted defense give them an edge? Cal State Northridge's sport psychology lab ran a regression analysis to test the popular adage.
Michelle Vansickle, center, of Flowery Branch, Ga., during a youth football safety clinic March 18, 2014, in Alpharetta, Ga.
AP Photo/Jason Getz
A study of the brains of 111 NFL players after their deaths showed that 110 had degenerative brain disease. Here are some expert analyses of what can be done to stop brain injury from sports.
A year after Prince's death, fans the world over are still coming to terms with the loss of an uncompromising musical and cultural visionary.
The alcohol industry still makes ads appealing to youth.
Girl in shopping cart image via www.shutterstock.com.
Alcohol companies used controversial marketing practices in their Super Bowl commercials – including using animals and themes that are appealing to youth.
Fireworks go off before Super Bowl XLVIII between the Denver Broncos and the Seattle Seahawks.
Recognizing that the game itself is often lopsided and boring, the NFL, through the years, has worked to minimize its significance.
A source of frustration.
AP Photo/Michael Dwyer
The problems that cause us to be so frustrated we contemplate throwing a computer can be much more serious than a multimillionaire football coach having a minor tantrum on a Sunday afternoon.
EPA/Monica M Davey
Dressing like a Black Panther at the Super Bowl was always going to raise a few eyebrows – and that was the point.
Eye in the sky: the ‘spidercam’ is just one of the technological innovations bringing ever more information to football fans.
J. Glover/Wikimedia Commons
Is there now so much information being shown on football broadcast screens that it's time for another announcerless game?
Why not join the fight against elephant poaching instead?
Companies can help both society and the bottom line by spending the price of a 30-second Super Bowl spot on something that benefits society.
Is a warning enough?
The evidence that football leads to brain injury is mounting, but there are two big reasons why it's not likely to change anytime soon.
Is the NFL seeing a decline in popularity?
EPA/Eric S Lesser
The threat of millennial consumers to American football is no illusion.
Cute puppies were a dominant theme of this year’s Super Bowl adfest. But was it a bit too much?
This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times…
Was this guy just lucky? Or just prepared?
More than a week after becoming football legend, the Super Bowl’s last-minute interception continues to prompt second guessing: did Seattle Seahawks coach Pete Carroll make a bad call when he ordered Russell…
Distraught Seattle Seahawks fans after their team lost the Super Bowl.
“The worst call in Super Bowl history,” read a headline in my hometown Seattle Times after Seahawks’ head coach Pete Carroll seemingly threw the game away with his ill-fated decision to pass – rather than…
Barack Obama watches Super Bowl.
Pete Souza/Executive Office of the US President
Forget about the Presidential State of the Union address. If you want to understand American values, you need to watch the annual Super Bowl advertisements. This year 114 million people watched the ads…
Budweiser hopes this little guy continues to win hearts.
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
There’s science going on here, no test tubes or lab coats necessary.
USA Today Sports / Reuters
Seattle Seahawks cornerback Richard Sherman gets called a lot of things. He calls himself the greatest cornerback in the NFL (and Seattle fans tend to agree). Sportswriters and some other players call…