Alcohol advertising influences underage drinkers

Young people are three times more likely to drink alcohol brands advertised on television, research shows.

More than 1000 people aged 13-20 were surveyed on both their drinking and television habits. The brand relationship pattern held after controlling for factors such as parental drinking, price and the popularity of the drink amongst adults.

This information has implications for product placement in television shows that include teenagers in their demographics.

Read more at Boston University School of Public Health