Young adults and teenagers who listen to music that references alcohol may drink significantly more, new research suggests.
More than 2500 participants aged 15 to 23 were surveyed about their drinking habits and whether they could recall particular alcohol brands mentioned in the music they listened to.
Young people who could correctly identify particular brands had more than double the likelihood of having consumed an alcoholic drink in the past, as well as an increased risk of binge drinking.
The study suggests the influence of music on alcohol consumption seems to be as strong as parental and peer influences, according to lead researcher Brian A. Primack.
Read more at University of Pittsburg