Something’s not right.
Archie/Flickr
Social media feedback has made businesses think twice about what makes a good customer.
On the set in Soweto of a makeover television show.
Leyla Tavernaro-Haidarian
TV talk and makeover shows have a preference for spectacle and conflict. But new collaborative models may be the future.
Shutterstock
Marketers take advantage of the fact that children sometimes can’t recognise the difference between product placement and advertising.
kirill_makarov
The food industry says it wants to help in the fight against obesity – but it needs regulation.
The advertising Don.
Sky Atlantic
It’s the adverts we notice least which work the most.
Tracking what you stop to pay attention to and what you ‘don’t see’ can tell us a lot about what might be going on inside your mind.
Eye-tracking technology helps us understand how people interact with their environment. This can improve policy and design, but can also be a tool for surveillance and control.
Kathy Willens / POOL / EPA
Both Trump and Clinton’s reference to children in their campaigns could be cause for concern.
Self-regulation of advertisements in South Africa is facing a rethink.
Shutterstock
The current system for regulating advertising in South Africa is dependent on the buy-in of the advertiser. But this may be about to change.
Promotional messages are everywhere.
Image sourced from shutterstock.com
As customers gain more control of their media environment, advertisers have to go to greater lengths to get their brand name seen, known and remembered.
Gotta catch ‘em all.
Nicole Ciaramella
The spontaneous success of Pokémon Go shows how powerful internet memes can be.
Collingwood president Eddie McGuire recently courted controversy with comments about journalist Caroline Wilson.
AAP/Tracey Nearmy
The growing trend for ads to attract media attention for being outrageous or offensive has led to a conflation of sex and sexism that is doing great harm.
bikeriderlondon/Shutterstock
Action on Sugar doesn’t think much of David Cameron’s childhood obesity strategy, but will May do any better?
The idea of regulating what is ‘true’ in political speech is neither new nor easy.
AAP/Mick Tsikas
‘Mediscare’, Brexit and the negative-gearing campaign have all demonstrated that it is time for tighter regulation on truth in political advertising.
In the pink? Betting companies have been on our screens in the hunt for gamblers.
Simon Pearson/Flickr
There were 1.39m gambling ads on television in 2012.
Trybex
It costs multiple millions to sponsor a global sports event. Why bother when non-sponsors cleverly associate themselves for next to nothing?
Bold claims from adland have left us inured to deception.
York Mix/Flickr
Advertising complaints hit 37,000 in the UK last year, but companies keep chancing their arm.
Not everyone is impressed.
EPA/Ali Mohammed
At first, it seems like IS has an image perfect for driving recruitment – but in fact, its image has very limited appeal.
Junk food adverts aimed at kids need to be banned.
tiverylucky/shutterstock
Junk food adverts need to be banned near schools and nurseries – our children’s lives depend upon it.
Some people are still confused over what is paid or sponsored content in a typical Google search.
Shutterstock/Denys Prykhodov
Most Australians do not understand how the Google search engine works and what is paid or free content in any search results.
Labor is determined to portray Bill Shorten as decisive, free of his rhetorical ‘zingers’.
AAP/Scott Gelston
Both the Liberal and Labor parties focused their very first television ads of the 2016 campaign on Labor leader Bill Shorten.