Articles on Advertising

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There should be more regulation of third parties to help preserve Australian democracy. AAP/Alan Porritt.

Big money politics: why we need third party regulation

MEDIA & DEMOCRACY: In the latest instalment of The Conversation’s week-long series on how the media influences the way our representatives develop policy, Marian Sawer examines the need to regulate…
Too much regulation of third parties like GetUp! will hurt democracy. Paul Miller AAP

Power imbalance: why we don’t need more third party regulation

MEDIA & DEMOCRACY: In the latest instalment of The Conversation’s week-long series on how the media influences the way our representatives develop policy, Andrew Norton says there’s no need to regulate…
Cate Blanchett is among the celebrities pressed into service to persuade us on political issues. AAP/WWF

Selling the political message: what makes a good advert?

MEDIA & DEMOCRACY: This afternoon, Andrew Hughes examines which recent political adverts have been a success, as part of The Conversation’s week-long series on how the media influences the way our…
Kevin Rudd used to manage his brand well, but was toppled after an advertising campaign against him. AAP/YouTube

Democracy is dead, long live political marketing

MEDIA & DEMOCRACY: Today, Andrew Hughes looks at how voters have become consumers of political marketing, as part of The Conversation’s week-long series on how the media influences the way our representatives…
Celebrities may inspire and help advertise products, but they have no place in politics. AAP Image/Paul Miller

Forget the fantasy politics – advertising is no substitute for debate

*MEDIA & DEMOCRACY: Today, The Conversation launches a week-long series, looking at how the media influences the way our representatives develop policy. Robin Canniford explains why advertising spin…

Quick disclaimers reduce sales

Quick disclaimers read out at the end of TV and radio advertisements can reduce brand trust and negatively affect sales…

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