With the fairly recent launch of an ethnic corporate product line, Pantene’s Gold Series Collection, are black women feeling the love?
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Displaying 101 - 120 of 384 articles
Largely self-taught, Adams learned to harness the communicative power of photography during his years as a marketing photographer.
Australia’s icon was owned and controlled by an American firm long suspicious about Australia.
Thanks to savvy public relations, General Motors inserted itself at the heart of culture in mid-century Australia. But dreams don’t last forever.
The social and environmental costs of rampant consumerism are becoming ever clearer, and we’re all encouraged to use less and recycle more, but how can we shift more sustainable model?
Gender stereotyping might be funny, but it’s no joke. A public health professor explains why she took action against everyday sexism when she heard it in a radio advert.
Koalas take a starring role in Australian tourism advertising – but what happens when our primary image of this animal is one of pain and destruction?
A new study analyzes the language in nearly 680,000 pet adoption ads.
What does it mean to call a nonfood product like lipstick organic? Federal regulators allow such claims, but have set few standards defining them.
How a centuries-old product got a makeover for the Instagram age.
A religion of conspicuous consumption has replaced Christianity at the centre of Christmas – and it’s big business which will be most pleased of all.
Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.
Ads depicting mothers in the UK and Australia between 1950 and 2010 continue to limit maternal knowledge to the domestic sphere and reinforce gender stereotypes of ‘professional’ expertise
In the wake of the New Deal, the business community realized that appealing to widely shared American values could get the public to oppose measures that curbed corporate power.
Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?
This election season, the public is closely watching how social media platforms like Facebook and Twitter are handling political ads.
Many sites offer the ability to ‘opt out’ of targeted advertisements, but doing so isn’t easy. Simplifying and standardizing opt-outs would help improve privacy on the web.
Community members see gender portrayals in advertising as out of step with contemporary society.
The ABC documentary, How Australia Got Its Mojo, purported to tell the story of advertising agency Mojo. But the real story is more complex.
Research has shown that betting advertisements can have a huge effect on young people, so why are gambling companies still allowed to sponsor sports?
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