Apple's closed system may be its undoing in the smart home market.
ATMs, self-scan checkouts, automated calls, digital therapists ... no wonder we're all lonely.
Once you have the ability to speak to a digital assistant from any room in the house, the obvious next step is to make the house able to listen.
But don't worry, it's failing. For now.
'Intelligent' voice interfaces like Alexa and Siri are much hyped, but they have limitations, not all of which can be solved with better technology.
Social robots have exploded into the market in recent years, but what can they really do?