Articles on Branding

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Banksy’s merchandise “shop” in Croydon, London. Shutterstock

How Banksy’s latest trademark row could backfire

Forced into selling his own merchandise to stop others doing the same, the artist could end up facing other similar challenges because he trademarks rather than copyrights his artworks.
Extinction Rebellion or XR functions like a brand, albeit a non-commercial one. Glenn Hunt/AAP

Extinction Rebellion: how to craft a protest brand

Visual arts and performance have always been central to protest movements - but the unified branding of Extinction Rebellion shows a new approach to activism.
Actor Roger Moore poses with a martini after learning he would play the British secret agent James Bond. AP Photo

3 questions about vodka, answered

To celebrate National Vodka Day, a food historian debunks myths and highlights unknown facts about one of America's favorite liquors.
Australian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an ‘aggravated pattern of behaviours’. EPA/Jason Szenes

Nick Kyrgios on probation: can controversial athletes sell a sport or are they bad for the business?

As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.
Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip. THE CANADIAN PRESS/Sean Kilpatrick

Justin Trudeau’s India debacle shows the pitfalls of ‘nation branding’

Justin Trudeau's disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont. THE CANADIAN PRESS/Sean Kilpatrick

Can government-approved pot beat street weed?

In competing with Canada's black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments' policy choices.
A potato farmer works his fields in Prince Edward Island. The time has come for Canada to go beyond growing crops and raising livestock; it’s time to expand its agri-food sector and create its own beloved food products. THE CANADIAN PRESS/Andrew Vaughan

As big food brands struggle, Canada has a golden opportunity

Canada does well growing crops and raising livestock, but it's missed the boat in developing its own popular food brands. As preferences change, Canada has a chance to shine in the agri-food sector.

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