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Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Behind labels’ designs, brand storytellings.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
Marijuana brand name stickers are visible as customers line up at the counter in CannaDaddy’s Wellness Center marijuana dispensary in Oregon in April.
(AP Photo/Don Ryan)
There's a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Tourists play slot machines at the Paris Las Vegas hotel and casino in Las Vegas, Nevada.
Jae C. Hong/AP Photo
Excessive indulgence is the city’s unifying theme. It’s also a way to end your life. Just ask Stephen Paddock.
Do you know where your beer comes from?
Do you know where your beer was brewed?
Many "imported beers" are actually made locally. Should we have clearer labelling for the origins of beer?
Online cosmetics tutorial.
In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
Social media is here to stay and gives a platform to companies as well as consumers who hold the power to bring about change.
Melbourne, city of cranes.
Image from www.shutterstock.com
Melbourne has seen tens of thousands of new apartments constructed over recent years, and apartment brands are flourishing. We can see striking typographic similarities with another economic frenzy: the 1870s cattle boom.
The Hermès building in Tokyo, designed by Renzo Piano (Ginza 5, Chuo-ku, Tokyo).
Naoya Fujii/Visual Hunt
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Universities portray campus life as idyllic, but may be missing an opportunity to truly connect with students.
Universities could dramatically transform their role in society through better use of social media
Eight billion cans sold and counting…
Eighty years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.
Me and my brand.
Brands affect how products are perceived. The same is true of our names, making them our personal brands.
The Slants in concert/Tommy Byrd/Flickr
Have American companies just been given the green light to deploy "edgy" branding that goes way too far?
Uber is changing the way it calculatess fares.
Ritchie B Tongo/EPA
Charging consumers different prices for the same service is actually a very common practice called "price discrimination".
Me, myself, my brand.
As companies strive to take advantage of the selfie phenomenon, they're also realizing that consumers' self-portraits constitute a whole new form of brand co-creation.
The cosy relationship between big sporting events and alcohol brands flexes too much muscle – and young people are suffering for it.
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
Facing international competition to attract people, jobs and firms, cities are branding themselves. But to succeed they must identify key values and address the question of identity.
Race against the clock.
Who's really running this famous race?