KitKat lost its decade-long case to protect its four finger biscuit shape.
It's all about being 'sufficiently distinctive' and in the multi-billion dollar chocolate business, much is at stake.
A short history of Easter egg economics.
Relics of St. Valentine of Terni at the basilica of Saint Mary in Cosmedin.
Dnalor 01 (Own work)
Valentine's Day originated as a feast to celebrate the decapitation of a third-century Christian martyr, or perhaps two. So how did the day become a celebration of love?
The benchmark scheme that protects cocoa farmers and local communities could be toppled as big players rethink their role.
Some old favourites are shrinking or changing shape and introducing new ingredients.
Battleground. Chocolate firms try to keep you coming back for more.
Behind the scenes of your mid-morning treat is a fierce legal battle to protect market share and profits.
Sweet victory: Cadbury now has the right to the trademark for the distinctive shade of purple it uses for the packaging of its chocolate.
Can you own a colour, a name, or a sound? Those questions have been highlighted again in the UK, where there has been another outbreak of litigation about “Cadbury Purple”. Australian trademark law, like…