Articles on Chocolate

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Taking your Easter egg hunt to the park is one way of getting some exercise and reclaiming Easter from the chocolate companies at the same time. from www.shutterstock.com

How to reclaim Easter from the chocolate companies

Our Easter chocolate tradition is costing our waistlines, our health and our economy. So what can we do to wrestle back Easter from the chocolate industry?
The old Toblerone chocolate design (top) and new, gappier design (below). Darren Staples/Reuters

Mind the gap: Toblerone and other redesign disasters

In striving to reduce costs and boost profits, firms must be wary of stripping intangible assets – such as iconic design.

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