The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can't escape politics in an age saturated with social media.
Climate change may be a business opportunity, but research shows that market forces serve to systematically undermine climate change programs.
Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.
Companies historically have avoided taking stands on contentious issues, but new research suggests consumers punish businesses that don't stand up for their core values.
Companies, which in the past tended to stay neutral on divisive social and political issues, are increasingly taking a stand. What's behind the change?