A new approach to gathering data from football matches which uses cybernetics and AI could help coaches spot weak links in their teams.
What happened after Brandin Cooks took a massive blow during Super Bowl LII helps explain why NFL's concussion crisis isn't killing the sport's popularity.
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Elite female athletes are leaving their chosen sport to pursue a career in AFLW. But what skills do they possess that allow them to be successful footballers with limited AFL experience?
It's not just about his football skills and knowledge. It's about how he behaves.
According to a management scholar, a team's mindset and structure – not its stars – will often determine its success.
The combination of changing your manager early enough and forking out on transfers could be the difference between relegation and Premier League survival.
He's used to ruling on the soccer field, but how will George Weah tackle the job of Liberian president?
Turns out taking antioxidant supplements after exercise doesn't do much to help reduce muscle soreness after all.
Regis will be remembered as one of the most powerful examples of English professional football, and as a model for black inclusion and equity in sport and social life.
Does the Eagles' vaunted defense give them an edge? Cal State Northridge's sport psychology lab ran a regression analysis to test the popular adage.
Footballers and other sports stars are the giants of social media, amassing millions of followers. But does it provide value for money and will the relationship last?
Fan parks will be a key tool at Russia's World Cup next year.
Russian officials will be hoping that excitement about one of the world's biggest sporting events generates some goodwill for the country.
Structural inequalities within all levels of British football need to be tackled in order to get more Asians playing the game.
Sport participation in South Africa remains rooted in the dilemmas of colonial society. It necessitates an ongoing need for discourse, debate and dialogue on decolonisation in sport history.
Concussions in football and other contact sports correlate with severe, long-term brain damage — but science shows it doesn't have to be that way.
The business of sport in South Africa is coming under the focus of the Competition Commission on concerns that some practices may be uncompetitive.
At the height of the Vietnam War, the Holt government agreed it would be a good idea if the national football team took part in a tournament in Vietnam to boost morale.
With its "Pro hijab" Nike has mainstreamed what is generally considered as an oppressive and marginalised garment.