Articles on How we make decisions

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A male bonobo who likely holds some irrational biases when it comes to economic decision-making. Christopher Krupenye

Apes make irrational economic decisions – that includes you

Just the other day I found myself in the waiting room of an automotive dealership. While my car was being serviced, I flipped through a product brochure. One ad for an oil change boasted that it would…
Nik Wallenda says he doesn’t take unreasonable risks. EPA/Tannen Maury

Running the risk: why experience matters when making decisions

This is the fourth article in a series, How we make decisions, which explores our decision-making processes. How well do we consider all factors involved in a decision, and what helps and what holds us…
Sports officials make judgements in the moment, but are judged in hindsight. How do they meet that challenge? Harris Walker/Flickr

Fair call? What sport can show us about high-speed decisions

This is the third article in a series, How we make decisions, which explores our decision-making processes. How well do we consider all factors involved in a decision, and what helps and what holds us…
Our brains make judgements about images before we’re even aware of making a decision. A Health Blog/Flickr

How to help take control of your brain and make better decisions

This is the first article in a series, How we make decisions, which explores our decision-making processes. How well do we consider all factors involved in a decision, and what helps and what holds us…

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