While ChatGPT has the potential to enhance marketing effectiveness, it can’t replace human creativity or form meaningful connections with customers like humans can.
A public relations move by Loblaw Companies is just the latest in a long line of big business antics stretching back to pre-Confederation fur trade in Canada.
Balenciaga blamed the photographer for a now-pulled advert which featured sexually charged imagery of children – as an advertising expert, it’s hard to believe the furore wasn’t planned.
Big Tobacco’s efforts to rehabilitate its image should not go unchallenged because the tobacco industry’s goal remains advancing corporate profit at the expense of public health.
Cross-border advertising and the metaverse are pushing governments to reassess how they manage the potential harm caused by alcohol advertising. Is New Zealand doing enough?
We should demand greater social responsibility from businesses, but pressuring them to undertake responsibilities that only governments can address is the wrong way to get there.
Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash?
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.