Between 2018 and 2019 Kenya registered a 30% spike in sugar production and an increase in sugar consumption.
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Articles on Marketing
Displaying 101 - 120 of 418 articles
Anyone who wants to market to ‘Zoomers’ needs to do their research first.
Banks should consider and integrate women empowerment principles into their corporate social responsibility initiatives.
Rather than focusing on single foods for ‘gut health’, we’re better off having a balanced diet and a healthy lifestyle.
From Queen Elizabeth to Willie Nelson, celebrities have long used their platforms to promote public health information. Why do people trust celebrities for health advice more than the government?
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
Health Canada should revise its cannabis regulations to let producers differentiate themselves from competitors and explain their products to consumers.
An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination for out-of-country American voters.
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery… and its simple omnipresence.
New research suggests people who are experiencing physical pain are willing to spend more money than they otherwise would.
Political social responsibility has benefits for parties and candidates across the political spectrum.
Cosmetics companies have agreed to remove racially offensive language from their skin products - but history, in Kenya and South Africa, shows they’ve done the same before.
Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
Beneath the glitz and glamour associated with the advertising industry lie tales of deception.
Some health products haven’t been tested for the benefits that they claim to produce. Blue-light blocking lenses are promoted as helping sleep cycles, but there is no evidence to support this.
The food industry’s tactics are designed to reduce the likelihood of the government adopting global recommendations to tackle obesity.
Policy-makers and public health officials would be wise to consider a modern, data-driven approach and incentives to encourage people to adhere to safety measures in the COVID-19 era.
Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.
The NZ government’s “Keep it real online” campaign has gone viral, so what was the secret of its success?
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Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Associate Professor, Operations Research, Brock University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Public Health Policy, Deakin University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
