Including different facial expressions in fundraising pitches can change how people respond, research suggests.
Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
Screeshot of the Havells ad which tries to emphasis sexism and reverse roles.
India's advertisements not only challenge but also reverse the dominant roles that Indian men assume with the women in their lives.
One of Japan’s biggest food trends right now is Bulgarian yoghurt.
City foodsters/Kakigōri Kanna/Flickr
How a simple bacterium traveled across time and space to become Japan's latest food fad.
The UK is the latest country where tobacco companies cannot market their brands on their packets.
Don’t believe the hype. Band-Aids might protect minor cuts but there’s no publicly available evidence they speed up healing.
Johnson & Johnson Pacific Pty Ltd/The Conversation
Where's the evidence behind claims Band-Aids speed up wound healing? Here's why we'll never know.
A flick, a spin and a…fad?
Adults are dumbfounded – and according to an expert on fads, that's probably the point.
Avocado demand is driven not just by their supposed health benefits, but by their newness, exclusivity and symbolic, aspirational value to a burgeoning middle class.
It never ends.
A host of spaces that were once immune to commercial intrusion – from parks to our friendships – are now being infiltrated by advertisers. Are we being enslaved by a 'merciless master'?
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
Facing international competition to attract people, jobs and firms, cities are branding themselves. But to succeed they must identify key values and address the question of identity.
Trust is hard to win back once lost.
Handshake via www.shutterstock.com
Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here's a good place to start.
But standards of service are so low across the US airline industry that United may well get away with it.
Mapping a face is the starting point.
Computers are getting better at identifying people's faces, and while that can be helpful as well as worrisome. To properly understand the legal and privacy ramifications, we need to know how facial recognition technology works.
A significant portion of small business failures are caused by branding mistakes and owners who don't understand the importance of branding. Here are the common mistakes.
It's all about controlling the yuck factor.
Today’s advertising executives must get familiar with new technology like Bitcoin and blockchain before they are left behind.
The blockchain isn't just for Bitcoin transactions. Advertisers can no longer ignore blockchain's huge implications for the world of marketing.
The new/old Nokia 3310 revealed at this month’s Mobile World Congress in Barcelona, Spain.
Nokia's decision to revise an old mobile phone classic should appeal to a movement of people who prefer to play with the older technologies.
Businesses were top dog when it came to branding but popular politics show there's a new player in town.
Australian sport may only account for 1.6% of total household spend, but its macro impact on the economy is strong.
Australian sport will never have the commercial clout to bring the economy out of recession or solve a regional unemployment problem. But it is more than a fringe player in the economic game.
Marketing can lead you astray.
1000 Words / Shutterstock, Inc.
New research shows how marketers get away with making their food look and sound healthier than it really is.