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Clare Balding and Frankie Dettori take the challenge. Anna Gowthorpe/PA Wire/Press Association Images

Ice bucket good, neknomination bad? It’s all just self-promotion

Now that every celebrity under the sun and every Facebook user has posted a video of themselves getting wet, it appears we have reached peak ice bucket. A trend that started as a drive to raise awareness…
LinkedIn is focusing on a younger audience, targeting high school students. A Name Like Shields Can Make You Defensive/Flickr

LinkedIn for teens: how young is too young for a personal brand?

Despite recording revenue of US$1.5 billion last year, professional social networking site LinkedIn saw its shares take a 7% hit on Friday night, after its growth forecast disappointed the market. Since…