Despite his presidential victory, Donald Trump’s business brand is suffering, as is that of his daughter, Ivanka.
(AP Photo/Pablo Martinez Monsivais)
The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.
Rand Paul speaks to New Hampshire voters as a banner featuring his campaign logo hangs in the background.
The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.
A little branding can go a long way in the corporate suite.
Bar code on head from www.shutterstock.com
Not in terms of the Kardashian-style "personal brands" in vogue these days, but by using the practice's core principles to make leaders better and more mindful of diversity.
LinkedIn is focusing on a younger audience, targeting high school students.
A Name Like Shields Can Make You Defensive/Flickr
Despite recording revenue of US$1.5 billion last year, professional social networking site LinkedIn saw its shares take a 7% hit on Friday night, after its growth forecast disappointed the market. Since…