Mere economic models don't take into account the full complexity of our relationship with alcohol.
If New Year's resolutions have you in an abstemious mindset when it comes to enjoyment these days, consider a pleasure recalibration based on 'l'éducation du gout.'
Scientists have tended to think of nonhuman sexual behaviour as being all about reproduction. In fact, there is far more ha ha hee hee than we give animals credit for.
The idea that we can achieve happiness by maximising pleasure and minimising pain is both intuitive and popular. The truth is, however, very different.