Menu Close

Articles on Political advertising

Displaying 21 - 40 of 51 articles

Clive Palmer didn’t win any seats for his party in the election, but he says his massive advertising spend was “worth it” to prevent Bill Shorten from becoming prime minister. Darren England/AAP

After Clive Palmer’s $60 million campaign, limits on political advertising are more important than ever

Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Political advertising has moved away from traditional media and is now more prevalent on platforms like Facebook, Snapchat and Instagram. AAP/ALP/Liberal Party/GetUp!/Australian Youth Climate Coalition

Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign

The major parties are focusing on social media like never before to get their messaging out – and finding more creative ways to do it.
The American people used to get more information in common. sirtravelalot/Shutterstock.com

Solving the political ad problem with transparency

Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
Should the government be able to use intellectual property laws to control who can criticise its health policies by using the Medicare logo? AAP/Joel Carrett

Medicare logo case shows the urgent need to update Australia’s IP laws

Using intellectual property laws to try to shut down Mark Rogers’ ‘Save Medicare’ website shows how these laws serve to restrict free speech and advance government privatisation agendas.
Malcolm Turnbull’s short biographical video on social media talks about being raised by his single-parent father, and the love his father Bruce showered on his son. AAP/Lukas Coch

Honour thy parents, lead thy nation: Turnbull and Shorten play to the family feeling

Malcolm Turnbull’s video and Bill Shorten’s book are underpinned by the same idea: the love their parents had for them, and that in turn imbued them with the right qualities to become prime minister.
Opposing a candidate is more confidence-building, and action-driving, than supporting one. Elvert Barnes/Flickr

Voters who oppose politicians are the most active

Opposition inspires more confidence in one’s position than support and also helps to turn judgments into actions. This helps explain why attack ads are a crucial tool in politicians’ arsenals.
Dr Karl shouldn’t be afraid of getting political - as long as he’s doing it for science, not politicians. AAP Image/Mick Tsikas

Dr Karl didn’t breach ethics, but now he should spruik the science

Dr Karl has been criticised for fronting adverts for a government report he turned out not to agree with. But despite his lapse in judgement, he hasn’t seriously breached his journalistic ethics.

Top contributors

More