For awareness campaigns to succeed, people need to relate to the message.
Many public awareness campaigns fail to change attitudes and behaviours because they start from the flawed premise that just telling someone something is bad will make them stop doing it.
Effets merveilleux des lacets, 1807/Haabet
Those working in public health would be the first to concede that our discipline has a bit of an image problem. If we’re not despairing over the societal burden of obesity (step away from those pies…
Forget advertising, reformulation is the way forward.
When it comes to illnesses linked to poor health choices, there is good news and bad news. The good news is that the rates at which people die from them have been falling for some time. The bad news is…