Prejudice and stereotypes are part of why social inequality persists. Social scientists use tests to measure the implicit biases people harbor and see how much they relate to actions.
Why whiteness became the 'norm'.
A sociologist wanted to know how simply self-identifying as 'multiracial' – regardless of how you actually looked – would influence your attractiveness.
If your city has a team with a Native American mascot, you're more likely to hold stereotypical views of Native people.
No one is only their sex or only their race or only their sexual orientation. Social psychologists are starting to investigate how people of multiple minority groups are perceived.
Asian-American kids are often viewed as high-achieving and smart. Does such a stereotype contribute to their academic success?
Blacks need allies, not avatars.
Black male kids who start out by excelling in STEM gradually lose interest due to low teacher expectations and racial stereotyping. The result? Blacks hold only 6% of all STEM jobs.