The message might not come through if you put all your communication eggs in one theoretical basket.
Reports of facts' death have been greatly exaggerated. Effective communication jettisons the false dilemma in favor of a more holistic view of how people take in new information on contentious topics.
And don’t expect chocolate ice cream, either.
Millions of Americans believe brown cows produce chocolate milk? The way the media reported this factoid raises questions about science literacy – but different ones than you may think.
A shot of fake news now and your defenses are raised in the future?
Does science have an answer to science denial? Just as being vaccinated protects you from a later full-blown infection, a bit of misinformation explained could help ward off other cases down the road.
Will Bill Nye’s new show find a wider audience than Neil deGrasse Tyson’s ‘Cosmos’ did?
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Popular programming that focuses on science tends to not actually be all that popular. Bringing in new audiences who aren't already up to speed on science topics is a challenge.
How can we get students more engaged in science?
What is the point of science knowledge if you are not likely to use it once you leave school?
How you package the information matters.
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Are we in a race against climate change? Or is it a war? How does thinking of the past or the future affect your support for the science? Researchers are learning how metaphors and context matter.
Taking stock of what we know works… or not.
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Now that we're in a post-truth world, a timely report from the National Academies of Sciences, Engineering and Medicine highlights evidence for what works and what doesn't when talking about science.
Scientists need to learn how to hit other communication goals.
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Broader goals like building trust, fostering excitement about science and influencing policy decisions don't necessarily just fall into place when researchers focus only on describing their work.
Um, you figured out what by doing which?
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Nobel Prize-winning science is almost by definition arcane and complex. While these esoteric fields have their moment in the spotlight, does it matter if the rest of us understand?
Pseudoscience: we should know better by now.
The pseudoscience, conspiracy theory and woo spreading across the world wreaks havoc on those that buy into it.
Kids need to love science to thrive.
Just having a national curriculum for science doesn't solve all of our problems.
The language that’s spoken in science classrooms is very different to every day English – even mother tongue English speakers may struggle because of this.
We view school science as largely a practical subject, but pupils must understand the language of science – which is often very different from every day language – if they are to excel.
But who will come out to talk with the public?
Universities may be facing a crisis of relevance but a growing number of academics are tackling this issue head on.
Is the real villain in Frankenstein the scientist who created him, or the people who refused to understand him?
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Critics of controversial science like GMOs and cloning often invoke the myth of Frankenstein to highlight the dangers of new technology. But these critics may overlook the moral of Shelley's story.
“This theory complex but important and – hey look, it’s Kim Kardashian!”
Making science 'sexy' leads us to keep looking in the wrong place for the things science could do for us.
Neil deGrasse Tyson is just one scientist celeb who already unofficially does the job of a science laureate.
A bill before congress would create a science laureate position akin to the poet laureate for poetry. But some science stars are already essentially doing the job now.
Not all science demonstrations will appeal to all people.
Most science communication appeals to those who already love science. It's harder, but important, to reach out to the disengaged too.
Australia has a wealth of great science communicators, such as Dr Karl Kruszelnicki. But we need even more.
There is a wealth of science communication going on, but it's still not enough.
Science is under attack but we must defend it if we want to improve politics in Australia.
Our nation’s future depends on the quality of its thinking and its leaders. As such, science must be at the core of our national discourse.
Everyone needs to understand the basics of science to participate fully in the democratic process.
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Science isn’t important only to scientists or those who profess an interest in it. Whether you find fascinating every new discovery reported or you stopped taking science in school as soon as you could…