These tests can even be harmful to the people being ‘tested’, as well as to the couple.
Academic rigour, journalistic flair
Articles on Viral content
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Nine years after the attacks, a look back at why the hashtag was so successful.
Peer pressure, amusement and the desire for attention help explain why young people participate in risky social media challenges.
When Maree was given flowers by a TikTok influencer, she felt ‘de-humanised’ and reduced to her age. Here is how benevolent ageism shows up in our society.
Memes that promote harmful conspiracies and memes that mock them are sometimes hard to distinguish.
Humour is a way for Congolese internet users to prod at cultural traits and political developments – despite censorship being rife.
A video purporting to show a suicide is reportedly circulating on TikTok, reigniting debate about content moderation on social media. Collaborating with competitors may be the key.
There are a few simple tricks anyone can use.
Maps can show “the big picture” to lots and lots of people in an engaging and colourful way.
Imma let you finish, but there’s more to memes than you think.
There’s a reason why some people get different answers to those frustrating viral maths problems. You need to learn how to “read” the maths.
Long before smartphones filmed the stiffened appendages of people seeking internet fame, striking a pose was a popular form of entertainment in Victorian England.
This scientific field suggests people have been passing along memes since long before the birth of the internet. What makes one bit of culture take off, while another sinks from sight?
When you share that YouTube clip, you may be doing so for surprisingly complex reasons. Science has found there are four key reasons why some videos go gangbusters.
With teams providing less and less access to journalists, Simmons always prioritized the interests of the common fan.
Urban legends get around, but we don’t really understand why. We conducted a study to explain how misinformation spreads surprisingly fast and why people feel compelled to share it. There are many urban…
Bumblebees are among the intellectual giants of the insect world. They learn the locations of landmarks relative to their nest, and are able to navigate accurately many miles across the landscape. They…
Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering…
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