We are faced with a myriad of choice in our lives - but an emerging body of work suggests the more choice we’re faced with, the more likely we’ll make a poor decision.
The conundrum is called the “curse of choice” and the field of neuroeconomics - a blend of economics, psychology and neuroscience - uses a variety of methodological tools to understand how we make decisions and help us improve our ability to choose well.
New York University Professor Paul Glimcher, a world leader in neuroeconomics, visited the University of Sydney recently to present his findings on the curse of choice - and how to overcome it.
Further reading: Explainer: neuroeconomics, where science and economics meet