Is brand awareness enough when the ads make you want to switch channel?
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
E-commerce videos are a precision advertising tool which could put the nail in the coffin of traditional television adverts.
Social media platforms can identify children who are most interested in or vulnerable to junk food and its advertising.
It is no accident that practices of meditation and mindfulness have become so ubiquitous in our neoliberal times.
Will YouTube's new ad rules close down niche vlogs?
Tourism Australia's Super Bowl commercial is good strategy, reflecting familiar popular signifiers of Australia. Straying outside of these concepts hasn't proven successful.
Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
Labels for boutique beers made by giant corporations may give the impression that a tiny craft brewery slapped them on the bottles. That confusion is by design.
There is currently a weak process of checking claims made in advertisements for medicines, to ensure they don't mislead or deceive consumers -this could be abandoned if a bill passes parliament.
Millions are spent on sports sponsorship in Australia each year, but we are only just starting to figure out whether it is worth it.
The new movie about P.T. Barnum couldn’t come at a better time: It's impossible not to see his ghost in our culture, in our advertisements and in our president.
The ACCC’s inquiry into digital platforms should make it easier for users to identify advertising on Google.
At one point, turkey was jockeying with duck and chicken for king of the Thanksgiving table.
Lingerie retailer Honey Birdette has drawn a wave of criticism for its depictions of women in its storefront advertising. How are are some advertisers working to break the old stereotypes?
Movies often portray the city as a dystopia, particularly in the 'neo-noir' genre, which explores postmodern themes. TV shows and ads present an altogether sunnier picture of life in the city.
A scholar asks whether democracy itself is at risk in a world where social media is creating deeply polarized groups of individuals who tend to believe everything they hear.
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?