Many countries are experimenting with different forms of government support for journalism, but the question is about what works best and is sustainable.
See a package of Cup Noodles and you might think of dorm rooms and cheap calories. But there was a time when eating out of Cup Noodle’s iconic packaging exuded cosmopolitanism.
A new study looked at advertising and purchase data for children’s drinks and suggests that ads and pricing strategies contribute to sweetened children’s drink purchases.
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
Facebook is providing information on political ad purchases during the federal election. This data provides a glimpse into how voters are targeted by political parties using social media platforms.
Kirsty Wild, University of Auckland, Waipapa Taumata Rau and Alistair Woodward, University of Auckland, Waipapa Taumata Rau
Eight of the ten top-selling passenger vehicles in New Zealand are now utes or SUVs. With carbon emissions reduction an urgent priority, that’s not a sustainable trend.
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.