Complaining on social media meets two basic psychological needs: the desire for connection, and wanting to feel superior.
Academic rigour, journalistic flair
Articles on brand names
Displaying all articles
Research suggests that the name of a product affects our perceptions of it – before we have even tried it.
Nestle’s experience explains why the Coon deliberations are taking so long.
What’s in a name? A valued sense of history and identity.
A push towards prescribing generic medications rather than their branded equivalents, as flagged in the budget, may have benefits beyond simple cost savings.
When commercial considerations work with charitable concerns for the common good.
How did K come to be used more often in brand names than would be expected by chance?
Top contributors
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Associate professor, RMIT University
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Palliative Medicine Physician, Senior Research Fellow, The University of Melbourne
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Senior Lecturer in Psychology, Federation University Australia
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Reader in Journalism, City, University of London
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Darlithydd mewn Polisi Cymdeithasol (Cyfrwng Cymraeg)/ Lecturer in Social Policy (Welsh medium), Bangor University
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Reader in Consumer Psychology, Anglia Ruskin University
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Senior Lecturer - Branding, Macquarie University
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Lecturer, RMIT University
