Big data is all the rage in management circles and beyond, yet little is said about the understanding needed with such voluminous data. An important lesson can be learned from ethnographic research.
Academic rigour, journalistic flair
Articles on ethnography
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Opening the minds of worried new parents to other ways of raising children may assuage fears that if they fail to 'do the right thing,' their children will be doomed.
How can we understand each other, especially when stereotypes cloud our view? An ethnographic movie captures a sense of the 'other' in an encounter between Maasai villagers and Dutch tourists.
Even though they don't consistently have a roof over their heads, the homeless do their best to create a routine, form communities and make a home – just like the rest of society.
Hot-desking tends to affect different employees differently – it tends to produce winners and losers.
His landmark contributions to anthropology have faded from memory, despite real-world policy impact during the mid-20th century.
When we think of national parks, many people picture geysers or mountain peaks. But the park system also protects historic sites and objects that show how the U.S. has evolved into a diverse society.
Is our gender determined by our bodies or our culture?
Big data studies often use easily available user-generated data from the Internet. Researchers assume that this data offers a window into reality. It doesn't necessarily.
Formlings are representations of flying termites and their underground nests. They are associated with botantical subjects considered by the San to have great spiritual significance.
Top contributors
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Project Manager, International Rock Art Collaboration, Rock Art Research Institute, School of Geography, Archaeology and Environmental Studies, University of the Witwatersrand
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Associate Professor of Anthropology, University of South Florida
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Associate Professor of Anthropology, The Ohio State University
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Associate Professor of Social Sciences, Auckland University of Technology
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Professeur associé en marketing, EM Lyon
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Visiting Assistant Professor of History, University of Mississippi
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Director of Postgraduate Research, Anglia Ruskin University
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Professor of English, University of Virginia
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Professor Emerita of Anthropology, African Studies, and Gender and Women's Studies, University of Illinois at Urbana-Champaign
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Doctor in social anthropology, University of Johannesburg
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Professeur de marketing, EM Lyon
