The Olympic-McDonald’s breakup: It’s not you, it’s us
McDonald's recently ended a 40-year relationship with the Olympics. Was the decision based on the tarnished Olympic brand or were there other reasons?
Academic rigor, journalistic flair
Articles on IOC
Displaying 1 - 20 of 28 articles
Asia’s Olympic moment has its roots in Cold War politics
Since the 1970s, several Asian countries, such as China, Japan, and South Korea, have strongly increased their influence in the Olympic movement.
Cheerleading’s peculiar path to potential Olympic sport
A recent decision by the International Olympic Committee has cheerleading under consideration for Tokyo 2020. But its very status as a sport has constantly been questioned.
Sport offers us a tumultuous time of ethical highs and lows
From Sharapova to the Brownlee brothers, 2016 has given us one step forward to one step back.
Women are missing in sport leadership, and it’s time that changed
Women are still grossly underrepresented as chairpeople, directors or chief executives of international sporting bodies, to the great detriment of those sports.
‘Juju’ and ‘jars’: how African athletes challenge Western notions of doping
What do the concepts like 'cheating' and 'performance enhancing' mean to young African footballers?
With skateboarding’s inclusion in Tokyo 2020, a once-marginalized subculture enters the spotlight
Can skateboarding – with its anti-establishment ethos and emphasis on individuality – mesh with the corporatized Olympics?
New Olympic Channel will change the way we watch sport forever – here’s how
Television is dead; long live the Olympics.
Going, going, gone: how Olympic legacy is killing London’s creative culture
Looking back on the legacy of London 2012, it's clear the local artistic community has lost out.
From plate to podium: what does it take to fuel Olympic athletes?
We all know that competing at the Olympics is the end product of years of training, but how much fuel do elite athletes need?
How the IOC effectively maintains a gag order on nonsponsors of the Olympics
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
How do Olympic athletes pay the electric bill?
A former Olympic gold medalist reflects on his own financial struggles as he trained and competed for the 1984 Summer Games. Thirty years later, not much has changed for many Olympians.
In no mood for games: the pale Olympic flame of Rio 2016
Protests against the Rio Olympics must be understood in the context of the growing global reaction to both the way these mega-events are organised and the entities promoting them.
On rocky road to Rio, the biggest loser may be the glory of hosting Olympics
Will Brazil's troubles in preparing for the Rio Games change the global narrative of the value of hosting the Olympics?
To clean up the Olympic brand, the IOC must restore trust
The doping scandal has dragged the Olympic brand through the mud – and making it shine again will be no easy task.
Russian doping scandal: should other countries pull out of the Olympics?
The IOC will allow Russian athletes to compete in Rio 2016 if they've been cleared by their respective international sporting federation of doping. Should other countries pull out of the games?
What’s really behind our obsession with ‘clean’ athletes?
As technology becomes fully integrated into our everyday lives, we may see athletes as the last vestiges of our humanity.
What’s the true economic and symbolic value of an Olympic team?
In a time when war and sports are the primary means of competition, Olympic gold has never been so valuable – or expensive.
How the Olympic cult of performance breeds doping
Only a better understanding of what drives doping can improve enforcement. To do so, we must break with the perception of doping as an individual or moral problem.
Should Russian athletes really be banned from competing in the Rio Olympics?
The International Olympic Committee will allow Russians wanting to compete in the Rio 2016 Olympics the chance to do so if they can prove they're clean to their sports federation.
Top contributors
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Professor of Sports Enterprise, University of Salford
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Senior Lecturer, Faculty of Health Sciences and Sport, University of Stirling
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Research associate, University of Technology Sydney
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Associate Professor of Sport Management, University of Technology Sydney
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Sir Louis Matheson Distinguishing Visiting Professor at Monash University, Uehiro Professor of Practical Ethics, University of Oxford
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Professor and Chair, Department of Kinesiology, Health Promotion and Recreation, University of North Texas
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Associate Dean Research, Glasgow School for Business and Society, Glasgow Caledonian University
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Lecturer, Department for Health, University of Bath
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Professor of International Relations, Universidade Federal Fluminense
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Lecturer in Digital Business, University of Salford
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Chair in Science Communication & Future Media, University of Salford
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Professor, School of Public Policy, University of Maryland, Baltimore County
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Lecturer, Department for Health, Humanities and Social Sciences, University of Bath
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Senior Lecturer in Greek History, The University of Queensland
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Professor of Intellectual Property Law, Drake University
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