Naomi Priest, Australian National University and Tania King, The University of Melbourne
We reviewed research into gender stereotypes and biases in early childhood, and found gender as a social category develops early in life, and insight into some gender stereotypes begins early.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of ‘credit’ on a card?
Ken dolls with a ‘man bun’. Female superhero action figures. At long last, the gendered distinctions of the pink and blue toy aisles are starting to break down.
When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.
Associate Professor in the SAMRC Centre for Health Economics and Decision Science - PRICELESS SA (Priority Cost Effective Lessons in Systems Strengthening South Africa), University of the Witwatersrand