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The cute economy is not only a network of cute content that people participate in making, sharing and circulating but also a multibillion-dollar business. (Shutterstock)

Have an Instagram account for your pet? Love sharing funny animal videos? You’re part of the cute economy

If sharing cute animal content is your love language, you’re not alone — you are part of a bigger cultural phenomenon called the cute economy.
The beginning of the year has brought not only a cascade of bad news but also a wealth of great memes. With detached humour, people on the internet are identifying a problem, but the question remains: what do do about it? (Shutterstock)

Coronavirus, climate crisis, conflicts: Meme-ing our way through the ‘apocalypse’

Despite the nihilism and pessimism of internet memes, people ultimately understand the direness of the danger posed by a powerful virus, climate change and global instability.
Participants at the Montréal Pride Celebrations a decade ago. Researchers say there is an overemphasis on muscular and ‘masculine’ bodies in gay communities. Shutterstock

10-year Challenge reveals femmephobia in gay communities

For many gay men, social media and dating apps are hotbeds of body image struggles and rising toxic masculinity – the recent ‘10-year-challenge’ on Instagram showcases this femmephobia.
B.C. Premier John Horgan created a meme when he said: ‘If you were woke, you’d know that pro rep is lit.’ THE CANADIAN PRESS/Darryl Dyck

The meme-ification of politics: Politicians & their ‘lit’ memes

Politicians have been using memes to appear cool, plugged in, even ‘lit.’ Here’s why that’s not necessarily a smart idea.
Unlike Hillary Clinton, Donald Trump did not give a subculture a corporate, establishment sheen by appropriating it. EPA/Cesare Abbate

How Donald Trump won the 2016 meme wars

If news pundits had been paying closer attention to memes, they may have been less shocked by the result of the 2016 US presidential election.
For Grumpy Cat, a random internet post led to global fame and red carpet appearances. Danny Moloshok/Reuters

Memetics and the science of going viral

This scientific field suggests people have been passing along memes since long before the birth of the internet. What makes one bit of culture take off, while another sinks from sight?

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