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Articles on Nike

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A large billboard featuring Colin Kaepernick stands on top of a Nike store at Union Square in San Francisco. (AP Photo/Eric Risberg)

Online outrage can benefit brands that take stances on social issues

Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Forced and child labor has been reported in mines in the Congo, which produces over 70% of the world’s cobalt. Junior Kannah/AFP via Getty Images

Many global corporations will soon have to police up and down their supply chains as EU human rights ‘due diligence’ law nears enactment

A new EU law would require thousands of multinational companies, including many based in the US, to look for signs of human rights abuses in their supply chains.
Nike has made it clear that its support of Hockey Canada is contingent on the organization behaving in a transparent and accountable manner. THE CANADIAN PRESS/Jeff McIntosh

What the end of Nike’s sponsorship means for Hockey Canada

The unique relationship between Nike and Hockey Canada makes the end of their decades-long sponsorship especially notable.
What will it take for the metaverse to live up to its potential? (Shutterstock)

What is the metaverse, and what can we do there?

The metaverse is being hyped as a game-changing virtual platform that will transform our digital lives. But it has some inherent challenges to overcome in order to achieve mass adoption.
Gonzaga forward Drew Timme’s mustache – and his basketball skills – helped him earn an endorsement from Dollar Shave Club. AP Photo/Craig Mitchelldyer

March Madness stars can now cash in on endorsements – but some limits set by states and universities may still be unconstitutional

States and universities have passed many rules governing what types of name, image and likeness deals athletes can sign. Most are innocuous, but three may violate their First Amendment rights.
The Victoria’s Secret we’ve become accustomed to is no more. The brand has finally realized that diversity sells. (AP Photo/Andy Wong)

Victoria’s Secret joins the ‘inclusive revolution,’ finally realizing diversity sells

Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
Sacramento Kings players kneel in support of the Black Lives Matter movement before an NBA basketball game, August 6, 2020. GettyImages

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.

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