Articles on Tim Cook

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Apple is committed to serving “Americans”, even as Tim Cook’s company asserts that manufacturing the iPhone in the United States would not be a viable option. Frederic J. Brown/AFP

Debate: Can corporate purpose be global?

New initiatives have allowed firms to enshrine their purpose in corporate bylaws, but gaps exist between local and international issues that can complicate the definition of a multinational's purpose.
CEO Tim Cook built Apple’s vast supply chain, which stretches from China to Europe. Reuters/John Gress

We estimate China only makes $8.46 from an iPhone – and that’s why Trump’s trade war is futile

The president launched a trade war largely on the premise of a massive trade deficit with China. A closer look at the iPhone shows why he's wrong.
While some CEOs have been critical of Trump and his policies, most have tried to stay neutral. Reuters/Carlos Barria.

Most CEOs aren’t abandoning neutrality on Trump – yet

Despite a growing list of reasons why business leaders might oppose the president or his policies, more than two-thirds have remained steadfastly neutral.
Apple chief Tim Cook has dismissed ‘Haunted Empire’ as “nonsense”. Mike Deerkoski/Flickr

Channelling Steve Jobs in Apple’s ‘Haunted Empire’

The American reviews of Yukari Iwatani Kane’s book Haunted Empire: Apple After Steve Jobs have not been kind. Having covered Apple for three years as a journalist at the Wall Street Journal, Kane would…
In the dock - Apple Chief Executive Tim Cook faces questions by a US Senate committee investigating tax avoidance. AAP

Want to solve global tax problems? Stop taxing corporations

As governments across the globe have struggled with growing government debt, the pressures of austerity and stagnant economic systems, ire has been thrown at the corporate fat cats who - according to the…

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